26% increase in organic clicks for a white label B2B SaaS client
Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies and SEO testing, we elevated search performance and established the brand as the go-to choice in its market.
About the brand
The client is an enterprise-grade organisational design and workforce planning platform, relied on by businesses worldwide to restructure, optimise talent strategies and make workforce planning more data-driven. With strong offline credibility and a robust product offering, they were already well-positioned as a trusted solution provider.
Through our white label SEO engagement, we helped the client scale their online presence, expand keyword coverage and strengthen authority — ultimately positioning them as a thought leader in organisational design and workforce planning.
The hurdle
The brand faced major SEO roadblocks that limited growth:
- Limited keyword targeting and shallow content depth
- Technical SEO issues slowing down performance
- Weak backlink profile impacting authority
- Lack of structured content testing to identify ranking levers
Our process
01Audit & Competitor Research
Deep-dive into site health, benchmarked competitors and visibility gaps.
02Keyword Research & Content Plan
Built a structured keyword map focused on high-intent and informational queries.
03On-Page Optimisation
Refined existing content and improved page-level SEO signals.
04Backlink Building
Acquired quality backlinks to strengthen authority and relevance.
Implementation
From research to sustained rank, every move is mapped before you spend a dollar.
Discovery & Audit
Audit & benchmarking, competitor research, keyword map creation.
Content
On-page content updates, technical SEO fixes rolled out.
Backlinks & Testing
Backlink acquisition campaign, SEO testing framework launched.
Ongoing
Ongoing optimisation, scaling keyword coverage and authority.
What success looks like
The campaign compounded results:
- Keyword growth from 1,300 → 2,300 rankings
- 60% organic traffic uplift on optimised pages
- Sustained visibility across organisational design and workforce planning queries