Scaling SEO for a US-based health & wellness supplement brand
Using a combination of technical audits, non-branded keyword mapping, product-page optimisation, structured data and content, we grew qualified organic traffic and rankings for a nutritional supplement eCommerce brand.
About the brand
Our client is a US-based health and wellness company offering doctor-formulated nutritional supplements across weight management, energy, sleep and mood, digestion and immune support. With a trusted brand and loyal customer base built over decades, the goal was to translate that authority into non-branded search visibility that captures new customers actively searching for supplement solutions — rather than relying on brand searches alone.
The hurdle
The brand faced several SEO challenges:
- Product and category pages weren’t mapped to how shoppers actually search (non-branded, high-intent terms)
- Title tags, meta descriptions and H1s were under-optimised, and product structured data wasn’t firing reliably
- Thin category content made it hard to rank against established supplement retailers
- Content gaps and lack of schema markup for SERP enhancements
Our process
01Comprehensive SEO Audit
Deep-dive into site health, benchmarked competitors in the supplement space and mapped visibility gaps.
02Keyword Research & Optimised Content
Targeted high-intent, non-branded terms across weight management, energy, sleep and digestion, mapping each page to a primary query.
03Content Expansion
Rewrote metadata, added SEO-driven content to product and category pages, and fixed and validated Product structured data for rich results.
04Backlink Campaigns
Built high-quality backlinks across health and wellness niches to strengthen domain authority.
Implementation
From research to sustained rank, every move is mapped before you spend a dollar.
Discovery & Audit
Audit & benchmarking, competitor research, keyword map creation.
Content
On-page content updates, technical SEO fixes rolled out.
Backlinks & Testing
Backlink acquisition campaign, SEO testing framework launched.
Ongoing
Performance tracking, iterative refinements.
What success looks like
The campaign compounded results:
Week-by-week tracking showed a steady upward climb in non-branded organic traffic and clicks, aligned with technical improvements and content updates. The growth in non-branded page-one keywords and organic conversions demonstrated the compounding effect of technical SEO, product-page optimisation, structured data and authority building.
