Ranking competitive betting keywords for BetDeluxe Tips (Australia)
Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies and SEO testing, we elevated search performance and established the brand as the go-to choice in its market.
About the brand
BetDeluxe Tips is an Australian betting and sports platform providing insights, odds comparisons and betting information to users. The market is highly saturated, dominated by established bookmakers and affiliate sites with strong SEO authority.
The client partnered with us to increase organic visibility, capture top rankings for competitive terms and position themselves as a trusted resource for betting-related searches in Australia.
The hurdle
The brand faced several SEO challenges:
- Competing against high-authority domains in the betting and casino niche
- Targeting high-CPC, high-difficulty keywords ($20+ CPC terms)
- Limited keyword coverage for high-intent queries like “best betting agency Australia”
- Content gaps and lack of schema markup for SERP enhancements
Our process
01Comprehensive SEO Audit
Fixed site-level issues affecting crawlability and indexing.
02Keyword Research & Optimised Content
Focused on high-value, high-intent queries such as “best betting agency Australia” and “betting agencies Australia”.
03Content Expansion
Built landing pages and supporting content targeting betting agencies, betting tips and niche sub-events (e.g. NBL tips, BBL tips).
04Backlink Campaigns
Secured quality links to compete with top affiliates and betting platforms.
Implementation
From research to sustained rank, every move is mapped before you spend a dollar.
Discovery & Audit
Audit & benchmarking, competitor research, keyword map creation.
Content
On-page content updates, technical SEO fixes rolled out.
Backlinks & Testing
Backlink acquisition campaign, SEO testing framework launched.
Ongoing
Performance tracking, iterative refinements.
What success looks like
The campaign compounded results:
Week-by-week tracking showed a steady upward climb in organic traffic and clicks, aligned with technical improvements and content updates. The +15.7% growth in clicks demonstrated the compounding effect of technical SEO, content optimisation and authority-building efforts.
