Scaling organic growth for an e-commerce vaping business
Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies and SEO testing, we elevated search performance and established the brand as the go-to choice in its market.
About the brand
Our client is a leading e-commerce vaping retailer, offering a wide range of devices and accessories. Despite strong product demand, their online visibility and engagement were falling behind competitors, limiting their ability to capture consistent organic traffic and revenue growth.
They partnered with us to fix technical barriers, expand keyword coverage and improve site authority to unlock sustainable growth.
The hurdle
The client faced challenges typical of a competitive e-commerce vertical:
- Technical SEO issues reducing crawlability and site performance
- Content gaps for high-intent keywords
- Weak internal linking and site architecture slowing discovery
- Lack of structured data for better SERP presence
- Competitive backlink landscape
Our process
01SEO Audit & Technical Fixes
Resolved crawl errors, improved load times and fixed indexing issues.
02Keyword Research & Content Optimisation
Identified high-value terms in the vaping niche and updated category and product pages.
03Site Architecture & Schema Markup
Improved navigation and implemented structured data to boost visibility.
04Link-Building Campaigns
Secured authoritative backlinks to compete in a crowded marketplace.
Implementation
From research to sustained rank, every move is mapped before you spend a dollar.
Discovery & Audit
Audit & benchmarking, competitor research, keyword map creation.
Content
On-page content updates, technical SEO fixes rolled out.
Backlinks & Testing
Backlink acquisition campaign, SEO testing framework launched.
Ongoing
Performance tracking, iterative refinements.
What success looks like
The campaign compounded results:
Week-by-week tracking showed a steady upward climb in organic traffic and clicks, aligned with technical improvements and content updates — reaching more than 30,000 organic clicks a month.
