Scaling SEO for a US-based accounting company
Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies and SEO testing, we elevated search performance and established the brand as the go-to choice in its market.
About the brand
Our client is a US-based accounting solutions provider offering services across ERP and eCommerce platforms. Despite their strong service portfolio, their digital visibility was limited, with technical SEO issues, weak keyword coverage and content that wasn’t ranking for high-value queries.
The goal was clear — increase organic traffic and improve keyword rankings to generate consistent inbound opportunities.
The hurdle
Before our engagement, the client faced multiple challenges:
- Technical issues were hindering site indexing and crawlability
- Content was not optimised for critical service-based keywords
- Weak backlink profile made it difficult to compete in search
- Site lacked schema markup and structured data for enhanced visibility
Our process
01Audit & Competitor Research
Deep-dive into site health, benchmarked competitors and visibility gaps.
02Keyword Research & Content Plan
Targeted high-value terms including NetSuite accountant, Shopify NetSuite integration services and NetSuite Shopify integration solutions.
03Site Architecture & Schema Markup
Improved internal linking and added structured data for better SERP presence.
04Link-Building Campaigns
Built high-quality backlinks to strengthen domain authority.
Implementation
From research to sustained rank, every move is mapped before you spend a dollar.
Discovery & Audit
Audit & benchmarking, competitor research, keyword map creation.
Content
On-page content updates, technical SEO fixes rolled out.
Backlinks & Testing
Backlink acquisition campaign, SEO testing framework launched.
Ongoing
Performance tracking, iterative refinements.
What success looks like
The campaign compounded results:
- Keyword growth from 1,300 → 2,300 rankings
- 60% organic traffic uplift on optimised pages